Banner ads and clickthroughs

In ,it says :

“Research suggests that banner ads are effective not because of click-throughs but because they foster a familiarity with the product that promotes positive feelings”

Actually I do not know if any body actually sees the banner ads .I always see several ads in the e-mail programme I use but never have I even looked at those ads in my hurry to go the inbox. Even the pop-up ads which block the main web page view do not receive any attention and get X’ed as soon as they appear.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s